Brand Activations & Official Program - Fashion Week Trade august 2025
Explore the official program for Fashion Week Trade, along with the brand activations taking place throughout the week, below.
11-15 AugustStockholm Fashion District
BRAND ACTIVATIONS: Soycaconcept's invites you to showroom 725 to enjoy some soft ice cream
Come and enjoy some soft ice cream in Soyaconcepts showroom: 725
Where: Stockholm Showroom, floor 7, showroom 725
When: Monday to Thursday
BRAND ACTIVATIONS: Carola x AJSEE – Launch Party
BY INVITATION ONLY. Would you like to attend the event? Please contact susanne@ajsee.se
During Fashion Week Trade, we’re inviting you to an unforgettable night where fashion, vision and icon status fuse into one. We’re celebrating the launch of Carola’s exclusive sunglasses for AJSEE – a divine drop of style.
– First look at the sunglasses.
– DJs, pop-up tattoos, fashion insiders, drinks, finger food & the unexpected.
– The guest list everyone wants to be on.
BRAND ACTIVATION: Fashion Show
BY INVITATION ONLY. Would you like to attend the event, please contact awarnlund@ribkoff.com
Welcome to an unforgettable fashion evening filled with inspiration for spring 26!
Participating brands:
DERHY, ELERIA CORTES, ESCAPE, FEDERICA COSTA MILANO, FUEGO, HAUST COLLECTION, IN FRONT, JOSEPH RIBKOFF, MAPP JEANS, MARC LAUGE, MASAI CLOTHING, MPC, ORIENTIQUE, PARA MI, PHILIPPE MATIGNO, RIL's, ROMEO GIGLI, ROSNER, SIXTY DAYS, SMASHED LEMON, TINTA & BARILOCHE, WHITE LABEL BY ROFA
BRAND ACTIVATION: New opening - Showrooms floor 2
Come and celebrate our new showrooms with us on floor 2. We will serve bubbles, snacks and we are hoping for a nice time with you all.
See you outside Viking, Tamaris, Charlotte, Billi Bi och Rieker on floor 2 in Stockholm Shoe House.
